Strategy
We work collaboratively with brands, communities and cultural influencers to create decision making opportunities. We change the landscape. Strategy enables brands to evolve and change socially, culturally, and emotionally.
Our effort begins with an audit - our proprietary method of analyzing the opportunity of an enterprise. The audit is a deep dive in which we gather data, gain insight, and develop a picture of the brand. We review the existing brand equities. We delineate audiences and market shares, survey internal and external perceptions, and consider competitor positions, strengths and weaknesses. The complete audit yields an understanding of the brand that guides the company.